Things a PM owns (drafting)

Sean Horgan

Product Brief

The term PRD falls in and out of favor every few years and it’s easy for well-intentioned product leadership to obsess over the definition and instrumentation of the processes. I’ve found Ash Maurya’s Lean Stack to be an enduring model for product discovery & development:

https://leanstack.com/⁠

Key elements

Vision

Product: problem, solution, key metrics, cost structures

Market: landscape w/customers & competitors, unfair advantage, channels, revenue streams

Unique value proposition

Plan/timeline to win. Usually best to lay out a series of milestones (e.g. M1, M2, etc) that start the learning process with live users ASAP.

Risks & mitigation

Pro Forma P&L

Even if your product serves the needs of internal users it’s good practice to maintain a P&L statement.

Product Brief

Pro Forma P&L

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