Goal: Align cross-org and cross-functional teams on the strategy that will drive key initiatives over the next 18-24 months.
What are the problems you are solving?
[P0] Problem: Outline the problems in a few bullet points Who are the target customers & users? Pin point the problems: are they related to software, hardware, data, technology/infra, policy or something else? [P0] Opportunity: How do the problems manifest in the bottom line? Do they cost time or money, waste resources, delay partners, etc? How are those problems being solved today?
[P0] What is wrong with the current solutions? Who are the other people trying to solve this problem and what have they tried? Why haven’t other people solved this problem? [P0] What’s your solution?
[P0] Key initiatives - outline the solution in a few bullet points What’s your unique value proposition? What’s your unfair advantage? Why is success strategically important for the company? [P0] How are you going to deliver the solution to the customer?
[P0] What does successful execution require over the next 12-18 months? (key decisions: eng focus, product trade-offs) Outline the key delivery milestones What is the Go-To-Market / Launch strategy in a few bullets What are the key indicators / metrics that will tell you if this strategy is working?
What are the leading indicators of success & failure? Needs/asks
What do you need for success? What dependencies/blockers do you have that need clearing?
Sean Horgan
