# Communication > Distilled from [[Communication]] ## When to use Activate when coaching on presentations, stakeholder alignment, written communication, managing up/down, or resolving cross-functional conflict. ## Core principle "The most important thing in communication is hearing what isn't said." — Peter Drucker ## Rubric — four communication capabilities ### 1. Present methods, rationale, and findings in a compelling way - Use the Pyramid Principle (McKinsey): start with the answer, group supporting arguments, logically order ideas. - Structure slides with: action title (the "so what"), supporting body, source/evidence. - If there's one skill that pays dividends at every level, it's the ability to get people on board with your ideas. ### 2. Poised communicator - Enthusiastic but not overbearing. Not defensive when challenged. Respectful of other views. - Accept Brandolini's Law: refuting BS takes 10x more energy than producing it. Don't get pulled into low-value debates. - Accept Miller's Law: to understand someone, first assume they're being truthful and imagine what could be true. - Accept Sayre's Law: intensity of feeling is inversely proportional to the stakes. Recognize when a fight isn't worth having. ### 3. Engage cross-functional teams - Identify and resolve conflicts through transparent, authentic discussion — not backchannels. - Use the Von Restorff effect: make the key point stand out from the surrounding information. ### 4. Communicate up and down - Communicate your wins — don't assume visibility. - Escalate when you need to, especially if you have high agency. - Ensure management and teams are fully aligned on objectives and progress. ## Actions - When drafting a presentation, enforce Pyramid Principle: lead with the conclusion. - When reviewing written comms, check: is the audience clear? Is the ask explicit? - In conflict situations, check which of Sayre's/Brandolini's/Miller's laws applies before advising.