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Leading PMs

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Self Assessment for PMs

Sean Horgan

PM Attributes
Category / Attribute
Today's rating
Next cycle's plan
Long-term priority
Notes
Product & Design Fundamentals
1. Articulates why a product needs to exist, e.g. compelling product-market-fit
2. Strong product intuition that adds value to user research & design
3. Holistic understanding of user-centered design, e.g. user pain points, prototyping, validation.
4. Instruments and iterates product based on quantitative and qualitative measures of success
5. Executes plans toward desired product outcomes (not simply outputs)
Strategic Insights
1. Articulates strategy on why and how an opportunity should be pursued
2. Considers roles of competitors, partners, and regulators
3. Identifies related technologies, trends, and standards
4. Sets and drives a long term business strategy across product & service elements
5. Connects short-term and long-term product strategy and roadmap in complex and fast moving industries
Analytical
1. Can identify, analyze & solve problems in organized way
2. Offers more than one way to tackle problem, effectively evaluate solutions & decide which to pursue
3. Leaverages analytical methods to build consensus in ambiguous areas w/ diverse constituents
4. Provides multiple topline success metrics & decomposes general ones into specifics
5. Ties metrics to goals and outcomes of overall product.
Communication
1. Engaging and poised communicator, enthusiastic but not overbearing
2. Not defensive when ideas are challenged, respectful of other views
3. Presents methods, rationale, & findings in a compelling and persuasive manner
4. Engages cross-functional teams as part of product design and development, identifies and resolves conflicts
5. Able to succinctly summarize in a 30 second elevator pitch, give a 5 minute overview, or give an in-depth presentation / discussion
Technical
1. Can explain tech problem to non-tech person & experiment in complex domain to inform strategy
2. Describes product's system architecture & how that impacts product decisions
3. Works well with eng to solve product issues within tech constraints
4. Understands how to build products which can be deployed efficiently across a market segment
5. Accounts for the impact of changes in plan to engineering teams
Entrepreneurship
1. Develops landscape. Understand the market landscape, identify the initial business problems to solve and innovations required to solve them, identify early adopters and pathways to broader market adoption
2. Go to market. Develop and continuously refine the value proposition, execute an adaptive go-to-market plan, build a customer pipeline from zero, qualify customers, negotiate terms and close deals
3. Focus. Identify the most critical work, ensure team is solely focused on it and protects them from distractions, qualify and fiercely prioritize new opportunities
4. Resourceful. Identify gaps in our solution and team and fills them, recruit world-class talent, mentor, coach, and level up the team
5. Grit. Resilient to adversity, stamina to power through uncertainty and failure, overcome setbacks
Leadership
1. Self aware. Knows own strengths and weaknesses, centered, transparent, humble, authentic, and dedicated to Verily’s values
2. Inspirational. Inspires and motivates others, tells a compelling product story & vision with conviction, connects product goals to each person on the team
3. Compassionate. Cares deeply and serves the needs of the team, objectively assess situations, knows when to take charge, when to delegate, and how to grow new leaders
4. Get Things Done. Shows up, seeks responsibility, makes sound and timely decisions, bias for action and sets the pace, creates a shared sense of purpose throughout team
5. Thrives in Ambiguity. Unafraid to take on challenges and make hard decisions with incomplete information, mitigates risks, embraces ambiguity and increases clarity
Creativity
1. Identify many meaningful feature improvements
2. Identify novel products in diverse industries
3. Able to tie exciting and unintuitive insights from adjacent industries into problems being solved
4. Asks surprising questions that demonstrate infectious curiosity
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