It’s not your customers job to know what they want
— Steve Job
Summary
1. Keeper of the Vision
2. Strong product intuition that adds value to user research & design
3. Holistic understanding of user-centered design, e.g. user pain points, prototyping, validation
4. Instruments and iterates product based on quantitative and qualitative measures of success
5. Executes plans toward desired product outcomes (not simply outputs)
Attributes
1. Keeper of the vision
Articulates why a product needs to exist, e.g. compelling product-market-fit
On vision setting - ability to set a vision that clearly states the who, what, and how of a product. : Who (statement of the need or opportunity) The (product name) is a (product category) That (key benefit, compelling reason to buy) Unlike (primary competitive alternative) Our product (statement of primary differentiation)
2. Strong product intuition that adds value to user research & design
“Intuition is compressed experience”
Understanding users
3. Holistic understanding of user-centered design, e.g. user pain points, prototyping, validation
4. Instruments and iterates product based on quantitative and qualitative measures of success
5. Executes plans toward desired product outcomes (not simply outputs)
Execution
Frameworks
(Blatant, Latent, Aspirational, Critical)
Prioritizing the work - check out References
(Blatant, Latent, Aspirational, Critical)