On Value Chain Analysis (Wardley Maps)

Sean Horgan

Summary

Goal is to better understand the value exchanged in an ecosystem by clearing articulating:

Value chain between consumers and producers

Evolutionary stage of each node

Stage I: Uncharted - genesis

Stage II & III: Transitional - custom services and rental products

Stage IV: Industrialized - commodity & utility services

How the chain and components change over time

More info:

http://blog.gardeviance.org/2015/02/an-introduction-to-wardley-value-chain.html⁠

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WardleyPedia⁠

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Understanding Platforms through Value Chain Maps _ by Simone Cicero _ Stories of Platform Design.pdf⁠

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On 61 different forms of gameplay⁠

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Home Research The new merchants of venice (or: The end of platforms…as we know them)⁠

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The Art of Strategy: Wardley Mapping Examples⁠

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