A startup is not just a smaller version of a large company. It has unique challenges like establishing product market fit for the first time. Medium-size companies have their own challenges. It can be hard to break free from challenges related to scale and sometimes a business hits an invisible asymptote which limits growth. Large organizations have a tendency over time to focus too much time on process and not enough time and energy on renewal of the franchise of the business.
“Focus, alignment, commitment, tracking and stretching, I love that [acronym] because it spells FACTS.
“OKRs are driven by data. They are animated by periodic check-ins, objective grading, and continuous reassessment—all in a spirit of no-judgment accountability. An endangered key result triggers action to get it back on track, or to revise or replace it if warranted.”
The creation of transparent goals crates a social contract that takes the form of commitment. “In implementing OKRs, leaders must publicly commit to their objectives and stay steadfast”