Goal: Align cross-org and cross-functional teams on the strategy that will drive key initiatives over the next 18-24 months. **What are the problems you are solving?** - [P0] **Problem:** Outline the problems in a few bullet points - Why are we interested in solving these problems? - Who are the target customers & users? - Pin point the problems: are they related to software, hardware, data, technology/infra, policy or something else? - [P0] **Opportunity:** How do the problems manifest in the bottom line? Do they cost time or money, waste resources, delay partners, etc? **How are those problems being solved today?** - [P0] What is wrong with the current solutions? - Who are the other people trying to solve this problem and what have they tried? - Why haven’t other people solved this problem? **[P0] What’s your solution?** - [P0] Key initiatives - outline the solution in a few bullet points - What’s your unique value proposition? - What’s your unfair advantage? - Why is success strategically important for the company? - Who will pay for this? **[P0] How are you going to deliver the solution to the customer?** - [P0] What does successful execution require over the next 12-18 months? (key decisions: eng focus, product trade-offs) - Outline the key delivery milestones - What is the Go-To-Market / Launch strategy in a few bullets - What are the key risks? **What are the key indicators / metrics that will tell you if this strategy is working?** - What are the **leading** indicators of success & failure? **Needs/asks** - What do you need for success? - What dependencies/blockers do you have that need clearing?