#strategy #pm-practice ## Ten Timeless Tests [https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/have-you-tested-your-strategy-lately](https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/have-you-tested-your-strategy-lately) [have-you-tested-your-strategy-lately-v2.pdf](https://drive.google.com/file/d/1d4lr0PZTeE2QeiVfSutpT5797jc1oLYj/view?usp=drive_link) I added some red highlights to reflect the tests I continuously run through in every strategy conversation: 1. Will your strategy **beat the market**? 2. Does your strategy tap a **true source of advantage**? 3. Is your strategy **granular** about where to compete? 4. Does your strategy put you ahead of **trends**? 5. Does your strategy rest on **privileged insights**? 6. Does your strategy embrace **uncertainty**? 7. Does your strategy **balance** commitment and flexibility? 8. Is your strategy contaminated by **bias**? 9. Is there **conviction** to act on your strategy? 10. Have you translated your strategy into an action **plan**? Some more questions 1. Is your strategy coherent across businesses? 2. Is your strategy aligned with your company's capabilities? 3. Is your strategy communicated and understood throughout the organization? 4. Is your strategy realistic and achievable? 5. Is your strategy motivating and inspiring? 6. Is your strategy monitored and adjusted as needed? 7. Is your strategy embedded in the company's culture? ## 3C-4P While a dated and simple framework, 3C-4P is useful when you are ad-hoc brainstorm sessions with execs as it helps provide a little bit of structure to a conversation. https://en.wikipedia.org/wiki/3Cs_model https://en.wikipedia.org/wiki/Marketing_mix [https://www.slideshare.net/slideshow/3c-4p-analysisppt/255552914](https://www.slideshare.net/slideshow/3c-4p-analysisppt/255552914) ![[Pasted image 20250826220708.png]] ![[Pasted image 20250826220713.png]]